Towards improvement of sports entrepreneurship in Africa for socio-economic growth
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Date
2013-11
Authors
Murungi, J.
Wanderi, P.
Journal Title
Journal ISSN
Volume Title
Publisher
Kenyatta University
Abstract
Entrepreneurship is defined in various ways by different 'authors and professionals. However, in literal
sense, entrepreneurship involves an induction of various aspects of business inclination to an individual
with a view to assisting the person to identify opportunities for business and utilize them. Most entrepreneurial
promotion programs include coverage of areas such as identification of business opportunities,
planning and goal setting, marketing, book keeping, negotiations, overcoming barriers, leadership, business
plan development and legal issues in business. It is greatly advised that, entrepreneurship should
be inducted into every person in all walks of life. If this then happens to the persons who are in sports and related disciplines, it would contribute towards the way athletes and their coaches as well as sports
managers view and run business opportunities. For instance, there are a number of indigenous sports
all over Africa which are participated in but they have all along gone unexploited financially. Activities
such as bull fighting and cock fighting are abound in parts of Africa and they have not been exploited
for socio-economic development as has been the case in other parts of the world. The improvement of
the economy of the African countries is a vital undertaking especially in any way that could promote
youth employment. Sports therefore are a rich forum towards this objective; this will be more viable
if the said entrepreneurial promotion cuts across gender, race, and religion. Thus, with promotion of
entrepreneurial mindset among the sports men and women in Africa, this will enhance their tendencies
towards holding commercially viable sports meets which if well marketed and well organized are likely
to lead to high profile sports tourism which ultimately become a cash cow for the organizers as well the
governments which would earn a lot through taxes as shall be detailed in this paper.
Description
The second international conference of the african sport management association(ASMA). 'Management of sport for development and peace'.7th to 9th Nov.2013. University of Dar Es-salaam,Tanzania.
Keywords
Entrepreneurial promotion, Socio-economic development, Sports tourism